We leverage the collective experience of our team to advise on an approach that will generate the greatest success.
PERFORM
We perform rigorous research and analysis to define the strategies and tactics required to achieve success.
EXECUTE
We flawlessly execute the defined strategies and tactics to deliver intended results.
XCELLENCE
We provide the ‘X’ factor needed for a project to truly succeed and achieve Xcellence.
APEX
an Ernie Els company
APEX is a boutique leisure investment management firm for exclusive golf, resort and lifestyle community projects around the world. The latest in Ernie Els’ business ventures, APEX acts as the captive investment, business advisory and management arm for Ernie Els Design and The Els Club projects, seamlessly providing end-to-end investment, design, strategy and management support for each project.
APEX is redefining performance and service excellence
Mission
To enhance and protect the business value of exceptional golf and leisure related resort and residential projects, while elevating and sustaining the member and guest experience.
Vision
We create, transform and direct the enviable strategy, design and operations of some of the most successful leisure-related projects around the world.
CONNECT
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