What We Do
APEX ensures that Ernie Els designs and The Els Club family of brands are deployed for maximum benefit.
We help evaluate and capitalize on opportunities, transform projects, monitor performance and adjust strategies and tactics on an ongoing basis to achieve desired results.
ELS FAMILY OF BRANDS
The Els Club
The Els Club represents Ernie's hand selected premium golf communities, seen as best in class in each market. With recent additions in South Africa, Malaysia all enjoying superior returns with real estate, lifestyle and membership - these clubs are designed and built with a long-term sustainable view.
The Els Club is a family of brands that provide unsurpassed lifestyle elements to exceptional club communities in both primary home or second home resort markets. The Els family of brands include:
Our Approach
How APEX can help take your next project to new heights
APEX brings storied design capabilities, world-class consulting capabilities and proven management capabilities together into one team that seamlessly addresses every project element that is required for enduring success. Understanding that every project is unique and ultimately, the needs of each investor are unique, APEX provides a flexible approach for each project.
Imagine
Imagine all the possibilities available to the project, investigating current successes and challenges
Design
Design and/or redesign the physical and performance attributes of the project to effectively achieve strategy.
Analyze
Analyze all forces potentially impacting success, ensuring deep property, market, membership, operational and financial understanding.
Execute
Execute the strategy and design, acting as owner representatives to engage experts, oversee and manage implementation.
Evaluate
Evaluate options available to capitalize the project and/or elevate the lifestyle experience and/or improve the investment performance of the project.
Operate
Operate on an ongoing basis, hiring experienced on-site management and overseeing implementation of best practices.
Strategize
Strategize a thoroughly researched, focused and financially viable strategy to acquire, enhance, protect and sustain asset value.
Monitor
Monitor performance and leverage technology for real-time alerts and feedback to ensure strategies remain relevant.
Meet the Team
Learn more about who we are
